If you are planning on promoting your site to the best of your abilities, a strong social media presence can work wonders for boosting and sustaining your search engine rankings. In short, updating your target audience of friends and followers of any news or developments regarding your particular interest or industry via social media is a great way to develop a rapport with the people you hope will click through to your site.
With that said, there are some things one should definitely avoid when it comes to social media marketing in general. First, never go around randomly adding friends and followers that you have no prior relationship with. Secondly, avoid spamming the social media feeds of your followers with the same message over and over again in a short time span. You may well be branded a spammer if you misuse social media to an egregious degree, so be sure that you stay on the right side of the law at all times.
Determine which social media sites are most popular at the moment with the people you wish to reach. Set up a social media presence that offers a great, stylish introduction to your voice and company mission right away, and be sure to add your own insights and with whenever possible in order to make your social media feed a hit. Be sure that your social media feeds are updated consistently, but do not simply add a useless update just to keep the consistency rate going. Your social media success is going to largely be based on quality over quantity, and the people who you wish to court as customers will quickly get annoyed with any user who spams their feed with irrelevant or boring information. Keep these points in mind, and your social media efforts should be good to go!